Charlotte -
In order to fully understand who and why people would read our newspaper, we did some research on the 'Uses and Gratifications' approach. We want our newspaper to reflect these issues and and enable us to satisfy peoples needs for knowledge by keeping them up to date with the news the minute it happens. We have done this by including the top stories from within the community, aswell as informing people about the latest events from within Dunstable. We want to appeal to our target audience and have a loyal fan base for those who will read our wide variety of topics and news.
People consume media texts for different reasons depending on the genre of text they are reading. Media texts satisfy a need for knowledge, and for those to comprehend what is going on in the world. Depending on what you want to know about e.g - consumption of current affairs would be in the form of newspapers, bulletins and documentaries. Others may be interested ain reading about celebrity scandals this being in the form of gossip magazines. The audience for this type of text is usually young teens to young adults (around 30 yrs) in order to keep up with their peers, knowing the latest gossip is a big social aspect as it is discussed on a regular basis. These are found in magazines such as 'heat' and 'OK!' to name a few. People have different preferences for information and even if it is false, people will believe it for the simple fact that it is printed. People judge and define themselves in relation to the celebrities they read about or the information they take in. Some readers are more active than others e.g - someone that has a monthly subscription is more active than someone who occasionally reads a newspaper. Reading texts about other people provides an escape from your own life along with the notions of relaxation and fantasy. On the other hand reading about current affairs and the world provides a sense of reality, depending on your preference and what interests you.
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