Analysis of POSTER

In the beginning stages of creating a poster advertising the launch of our new news paper, we looked at a few examples on already existing posters, and brainstormed on the various elements we wanted to include within our own advertisment.
(example on right)



We Didnt feel that the poster (shown right) was suitable for the style of news paper we were trying to advertise, nor did it fit with our type clientele.





During the early stages of constructing our poster, both myself and charlotte agreed we didn't want an over-the-top bright colour scheme. Instead, we decided on mature pastel browns, greys, oranges and greens.




This was because we knew it would still make the poster stand out (with the text boxes being filled with a range of these colours), but qouldn't make it an 'eye sore'.



The information put into the advertisment we knew had to match the information and writing
style of what was put into our final newspaper. We made sure this happened by including snippets of articles already written, pin-pointing elements such as give away offers of which full detains are available in the newspaper, and that which ever of the group members wrote specific articles, then they would then write the snippet on the poster.




The pictures we used on the poster were all origional photography, and were chosen because they best described (as the visual aid) the feature they were paired with.



The pictures when paired with their relevant story are pretty self explanatory. The picture of the shop 'Peacocks' is advertising the shopping thats available in Dunstable, the Clock tower is one of Dunstables well knows features, so we felt only right using it as our main picture on the poster.



We feel the reader would have taken note to our advertisment over
others (with either different content, less written information, different/brighter colour schemes) because it's unusual. Posters are usually made with big bright bold lettering, lots of pictures, and not alot of text. So once the attention has been taken by the reader, there isnt really much to entice them in. We had incorporated an unusual colour scheme (Not bright, even neon colours) but interesting, attractive colours that would state 'i'm not the norm, find out what i have to say', which reflects on our type of newspaper. That we report storys of a great mixture, size, genere, which makes our newspaper one that would have a wide range of audience.





This is our final poster after several edits of wording, picture positioning, and over all appearance .