Charlotte - Continued juggling all 3 parts of our project. I improved our website greatly by updating and adding articles, and adding a background to our website. In addition to this I discovered you could add html codes to freewebs, something Holly and myself initially thought wasn't possible. I added the html code for scrolling text, placing some local headlines and shortened news in the box. I then improved the events and community page by adding some more articles.
Holly - Continued with the front page of our newspaper. In order to understand the conventions of both a local and a national newspaper and the differences between them, we did an analysis of both 'The Sun' and 'The Herald and Post's' front page and second page as this is the brief for our project.
The Sun - Front Page
The name 'The Sun' is big and bold, with the colour scheme working well to make it stand out, as the red is a contrast to it's background. Below the title is an advert of a trip abroad for just £9.50, in which you collect tokens and are eligable to win a holiday. This is even bigger than the title as this is one of the key elements that will attract it's audience to purchase the newspaper. The main headline for the newspaper is longer than usual as conventionally, the titles consist of a few words and an image with a small paragraph of the story, then continuing on the next page which encourages the reader to buy the paper and read more. The words used in the main title of a newspaper are usually controversial and worded in a way that sometimes leads the audience to assume something else. Above the main article is the phrase 'Footie exclusive'. This language will attract the reader to want to know the latest 'gossip'. There is a column on the left of a smaller story with an image, however is still important, which is a typical convention of a newspaper.
The Sun - Second Page
There are several stories on the second page, mainly at either side of the page, however the most important article is situated in the middle of the page and is in bold with the words in a bigger font in comparison to the other stories. There is alot of information crammed into the paper aswell as images, however some of the smaller stories are overlooked by the audience as they are less important. There is a contact number featured at the bottom, showing that they value the audiences feedback and any news they have, with a cash incentive for any contributions put forward. There is a large weather map at the bottom of the paper with the latest forecast.
The Herald and Post - Front Page
Coincidentally, the layout of the Herald and Post was very similar to The Sun, in the sense that the title is big and bold across the front at the top with again an advert to win a holiday abroad for just £10.00 below the title. This grabs the audiences interest and encourages them to read the newspaper. The location, date and the newspapers website is stated clearly just beneath the title giving readers the opportunity to access more information about the Luton and Dunstable community. The title of the main article is shorter than that of The Sun, but gives a general overview of the story featured in just a few short words. Unlike The Sun the main article features a photograph, in this case of a care home that is closing down. There is a small paragraph on the story which is then continued on page 3. The other stories that are equally as important as the main article are on the right side of the newspaper along with images relating to the stories and page numbers to make it accessible to the audience. There is also 2 phone numbers towards to bottom of the newspaper, giving the readers an opportunity to both advertise and call in with any local news or stories. An advertisement for a local indian restaurant is featured at the bottom of the newspaper, stating its deals. Putting an advert on the front of the newspaper will increase their custom and let their buisness become well known. The Herald and Post front page is alot more colourful than The Sun, however both seem to have a colour scheme of red black and white, with the red usually highlighting the important information. There is also more going on and crammed in on the front page.
The Herald and Post - Second Page
There is a lot going on within the second page however it is less colourful than the front page. In comparison to The Sun the second page has alot more advertising, with a few stories on the side around the most important story, which is situated in the middle of the page however the title is smaller than the article on the front. The adverts are all one colour with as minimal information as possible in order to fit more on the page. The headlines for the smaller stories at the side of the paper are in bold drawing attention to them as these are usually overlooked.
After taking into account both the layouts and the similar and different conventions of a national and a local newspaper, we have finalized a layout and how and why we are going to place everything on our front and second page. We are going to have our main featured article in the middle of the newspaper with the headline short, to the point and bold in order to immediately attract our audience. We will have the smaller stories and offers featured in the newspaper at the bottom of the front page. Our adverts will be on the second page in order to keep the front page simple and not too cluttered. We will also offer the audience opportunities to advertise or put forward any local news or stories by providing a number for them to ring. We are going to set up a basic layout and work and improve it over the next couple of weeks.
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